This work plays off the recent glut of "cash for gold" offers. These ads typically promise quick cash for old, broken or unwanted jewelry, coins, dental work, etc. Because of the current economic downturn, this predatory business practice has rapidly expanded in the US and Europe, and there have been recent media allegations that these businesses exploit uneducated consumers during desperate times. My fake handbill advertisements suggest several subtexts, one being that during difficult times collectors may be more inclined to sell artworks for which they have little aesthetic or sentimental attachment &mdash works which at the same time retain intrinsic value, thus positing conceptual art as a kind of "gold standard." Another implication is that "National Art Liquidators " will somehow "melt down" or distill idea-based artworks, putting these ideas back into circulation in a more pure form.